The Toys That Made Us

▶S1 E1 Star WarsDec 22, 2017 · 52 minA small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.Episode details → ▶S1 E2 BarbieDec 22, 2017 · 45 minInspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.Episode details → ▶S1 E3 He-ManDec 22, 2017 · 47 minCreators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.Episode details → ▶S1 E4 G.I. JoeDec 22, 2017 · 46 minCredited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for…Episode details →