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Sneaker Wars: Adidas V. Puma poster

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Sneaker Wars: Adidas V. Puma

2025★ 7.8 / 101 Season

Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.

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Seasons & Episodes

Choose a season, then open an episode for its own details and watch page.

Sneaker Wars: Adidas V. Puma A Rivalry Begins

S1 E1 A Rivalry BeginsSep 24, 2025 · 41 minThe decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.Episode details →

Sneaker Wars: Adidas V. Puma From the Courts to the Streets

S1 E2 From the Courts to the StreetsSep 24, 2025 · 41 minSportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.Episode details →

Sneaker Wars: Adidas V. Puma Win at All Costs

S1 E3 Win at All CostsSep 24, 2025 · 42 minBjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.Episode details →