S1 E1 Star WarsDec 22, 2017 · 52 minA small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.Episode details →

S1 E2 BarbieDec 22, 2017 · 45 minInspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.Episode details →

S1 E3 He-ManDec 22, 2017 · 47 minCreators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.Episode details →

S1 E4 G.I. JoeDec 22, 2017 · 46 minCredited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for…Episode details →

S2 E1 Star TrekMay 25, 2018 · 44 minPlagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.Episode details →

S2 E2 TransformersMay 25, 2018 · 46 minCombining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.Episode details →

S2 E3 LEGOMay 25, 2018 · 45 minFrom humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.Episode details →

S2 E4 Hello KittyMay 25, 2018 · 43 minWith the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.Episode details →

The Toys That Made Us Teenage Mutant Ninja Turtles

S3 E1 Teenage Mutant Ninja TurtlesNov 15, 2019 · 46 minTwo relatively unknown comic book artists stumble upon an idea that will give rise to Turtlemania, sending the toy industry into shell shock.Episode details →

The Toys That Made Us Mighty Morphin Power Rangers

S3 E2 Mighty Morphin Power RangersNov 15, 2019 · 46 minInspired by Japan's Super Sentai series, composer Haim Saban's groundbreaking vision has since morphed into a decades-long TV and toy dynasty.Episode details →

S3 E3 My Little PonyNov 15, 2019 · 44 minBringing immense joy to children, and now bronies, these half-pint hoofers have redefined the modern doll in an era dominated by Barbies and Berries.Episode details →

The Toys That Made Us Professional Wrestling

S3 E4 Professional WrestlingNov 15, 2019 · 44 minFrom WrestleMania to retail mania: The creators responsible for wrestling's choke hold on toy store shelves reflect on their triumphs and setbacks.Episode details →

The Toys That Made Us

Seasons & Episodes

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