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Viagra: The Little Blue Pill That Changed the World

Name: Viagra: The Little Blue Pill That Changed the World
Genre: Documentary

2022★ 6.5 / 1045 min1 Season

Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

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S1 E1 The Hard ScienceAug 11, 2022 · 42 minIn England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down…Episode details → S1 E2 The Hard SellAug 11, 2022 · 44 minThe marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of…Episode details → S1 E3 The Hard TruthAug 11, 2022 · 48 minIn 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of…Episode details →

Viagra: The Little Blue Pill That Changed the World

Seasons & Episodes

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